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MelissaBPhD's podcast

Oct 26, 2022

Around 10,000 boomers today are turning 65; by 2029, all boomers will be 65 or older - that milestone’s seven years away. 

Historically, the boomers have always been the largest generation in the US. That changed two years ago when the Millennials became the largest generation.

Marketers need to be aware of this...


Oct 18, 2022

Death, dying and the funeral business are all inevitable parts of life that we will all deal with at some point - either for ourselves or someone we love. 

I had a fascinating conversation a few months ago with someone who had been training to become a mortician. As someone who has helped families navigate end-of-life...


Oct 11, 2022

A lot of people don’t want to talk about death and dying. Yet, talking about death doesn’t mean it’s going to happen, and it’s usually better to talk about it before it happens – for everyone involved.

Death and dying are something that a lot of people don’t have a lot of experience dealing with. That’s...