Nov 22, 2022
For adult children who do not live close to their aging parents, the holidays can be a good time to visit to make sure things are good as they seem. In addition to staying connected throughout the year by phone or Zoom calls, a personal visit may give you more information that things are ok – or confirm any...
Nov 15, 2022
Over the past five years, more than 20 million Americans aged 65 and over had elective surgery. This number is expected to grow to more than 27 million by 2030.
While elective surgery can be life-changing and even life-saving, it’s not without its risks. There are many things to consider before elective surgery –...
Oct 26, 2022
Around 10,000 boomers today are turning 65; by 2029, all boomers will be 65 or older - that milestone’s seven years away.
Historically, the boomers have always been the largest generation in the US. That changed two years ago when the Millennials became the largest generation.
Marketers need to be aware of this...
Oct 18, 2022
Death, dying and the funeral business are all inevitable parts of life that we will all deal with at some point - either for ourselves or someone we love.
I had a fascinating conversation a few months ago with someone who had been training to become a mortician. As someone who has helped families navigate end-of-life...
Oct 11, 2022
A lot of people don’t want to talk about death and dying. Yet, talking about death doesn’t mean it’s going to happen, and it’s usually better to talk about it before it happens – for everyone involved.
Death and dying are something that a lot of people don’t have a lot of experience dealing with. That’s...